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A Summary of Various Studies on Unsolicited Live Operator Sales Calls to Homes

0.1% "like" receiving them (that's only 1 out of 1000!)
- Field Research Corp. Commissioned by Pacific Telephone & Telegraph, 1978
3% find calls useful
- Public Pulse, The Roper Organization - Inc. Magazine, January, 1989
83% prefer not to be called, 11% more say it depends
- Public Pulse, The Roper Organization - Inc. Magazine, January, 1989
67% are very annoyed
- The Roper Organization - American Demographics Magazine, March, 1991
78% find it unacceptable
- Ebasco Consulting, commissioned by the Washington State Utility Commission, 1985
86% consider it annoying
- Field Research Corp. Commissioned by Pacific Telephone & Telegraph, 1978
70% see it as an invasion of privacy
- Walker Research - Telemarketing Magazine, March 1991
69% consider it an offensive way to sell
- Walker Research - Telemarketing Magazine, March 1991
82% think it is either an invasion of privacy or a nuisance
- Harris-Equifax Consumer Privacy Study, 1991

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© 2003-2008 Robert H. Braver. All rights reserved. The author is not an attorney, and nothing on this web site should be construed as legal advice. All information on this web site is the opinion of Robert Braver or other authors as noted.